SPOTTED HYENA
Ferociously Good Beer
YEAR
2020
MEDIA TYPE
PACKAGE DESIGN
BRAND IDENTITY
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Design packaging for a hypothetical brewery that would stand out to customers in a competitive market.
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Create an identity around a woman-owned brewery that could compete in a male dominated industry. Utilize color to catch attention of potential customers. Intend to strengthen the brand's equity by creating a
recognizable identity that can be remembered and can be enjoyed by anyone.
